Are Google Ads the same as SEO?

No. Google ads allow you to direct paid traffic to your website through an ad. With SEO, your traffic comes from organic search. You pay for each click with Google Ads, while clicks from organic search don't cost you anything. The benefit of Google Ads is that you can get instant results, instead of waiting for your website to rank organically in Google.

What strategy do you use for Google Ads?

That depends on your business. Google Ads are an integral part of any digital marketing strategy, but the way they're utilized will vary based on a variety of factors. Our experienced team will analyze your site and come up with a strategy that best fits your business goals. 

Why does my business need Google Ads?

Google Ads are an effective way to target the right customers at the right stage in the customer path to purchase. They are especially ideal if you’re looking for instant results and a faster return on your ad spend than organic search.

Can I run a Google Ads campaign without SEO?

Absolutely! Google Ads do not rely on the same algorithm as organic search. Your rankings and results from Google Ads are dependent on a variety of factors that can yield instant results when you have a team that knows how to set up your campaigns properly.

Can I target the same keywords as my competitors.

Yes! Targeting the same (or similar) keywords as your competition is especially beneficial for new businesses looking to increase discoverability by customers searching for popular products and services in your market.

How long does it take for ads to show up in search results?

Ad campaigns undergo a quick review process by Google. In most cases, ads are approved within a day or so. Sometimes they can be approved much faster. As soon as ads are approved, they are eligible to appear in search results.